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Lean Your Marketing: Build, Measure, Learn

One of the key concepts in Lean Startup methodology is the Build – Measure – Learn cycle. The idea behind this is that many companies spend months or years building products without ever showing them...

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Lean Your Marketing: Tread Lightly On Engineering Resources

When I worked at Red Bricks Media, part of the startup process was, OF COURSE, figuring out what we wanted to track to see if our marketing programs were succeeding. Often this required some sort of...

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